What is the primary responsibility of a seller agency?

The primary responsibility of a seller agency is to advocate solely for the seller and seek the best price for the property. In a seller agency relationship, the agent has a fiduciary duty to act in the best interests of the seller, which includes providing advice on pricing, marketing the property effectively, and negotiating offers to achieve the best possible terms for the seller. This focus on the seller’s needs and goals is foundational to the seller agency role, ensuring that the interests of the seller are prioritized throughout the transaction process.

In Colorado, as in many other states, seller agents are tasked with representing their clients’ interests exclusively. This often involves utilizing market knowledge and negotiation skills to maximize the selling price, while also providing guidance on the selling process.

The other response options describe roles that do not align with the responsibilities of seller agency. For instance, representing both the buyer and the seller impartially refers to a dual agency situation, which is a different legal relationship and has distinct implications, including potential conflicts of interest. Negotiating with other brokers is part of the broader responsibilities of an agent but doesn’t capture the essence of advocating for the seller specifically. Lastly, managing the property post-sale pertains to property management, which is outside the scope of seller agency responsibilities